The founder
Brooke Hicks.
An example of
what’s possible.
Founder of The Life Coach School.
Creator of the Self Coaching Model.
Brooke previously taught and published as Brooke Castillo. After getting married, she now uses Brooke Hicks.
For nearly two decades, Brooke has taught people how to understand their minds—and use that understanding to change their lives.
Meet Brooke
The story behind the work.
Hear from Brooke about her life, her approach to coaching, and the ideas at the heart of the School.
The work
Your mind is your
greatest asset.
Brooke created the Self Coaching Model to make the relationship between your thoughts, feelings, actions, and results easier to understand.
Her work asks you to look at the way you think—not so you can judge yourself, but so you can choose what you want to create next.
Through her coaching, teaching, books, and The Life Coach School Podcast, she has helped thousands of people apply these ideas to their relationships, health, work, and money.
The possibility
Live it.
Then teach it.
Becoming an example of what’s possible is Brooke’s mission. She has built a business around the same tools she teaches—and continues to explore what happens when you challenge your own thinking.
The School grew from that work: a place to learn the Model, practice coaching yourself, and develop the skill of coaching others.
Begin here
Learn the Model.
Start with the foundation of everything we teach. Learn how your mind creates your results.
LEARN THE MODEL →Go further
Learn to coach.
Study the complete Life Coach School methodology with Accelerated Coach Certification.
EXPLORE ACCELERATED →