The Life Coach School Reviews

Ever since completing certification through the Life Coach School, in 2022, I've been applying the model, every day, to whatever comes up in my life. I habitually separate thoughts from facts, ask what thought is creating my current feeling, vet the stories I'm telling myself, consider what else might be true, and choose better stories.

I love the new Accelerated coaching program! Brooke has always had a gift for making information easy to understand, and this training breaks it down even further into simple, digestible pieces. The concepts are easy to follow, and the format makes learning feel approachable. I love learning from Brooke at The Life Coach School, and this program has helped me appreciate just how simple and effective the Model truly is.

Brooke AI is the most effective tool I’ve used in a long time! I use other AI tools quite a bit but having your (Brooke’s) voice, style, and guidance available to me at any time is amazing. I’ve been circling getting clearer on my messaging for MONTHS using other tools, and I spent 20 minutes with Brooke AI and walked away with a clear message and much clearer niche. Not to mention I’ve been using it for relationship guidance as well. AMAZING!

I did coach training with Brooke in 2020 and it changed my life. I became more confident in my skills and belief that I could help people. I coached for several years then went on to become a therapist and honestly coach training with Brooke was the BEST thing I’ve done so far to hone my skills and learn how to really help people move forward and live the lives they truly want!

Being part of The Weekly has been one of the best investments I've made in myself, both personally and professionally. It's one of my favorite hours of the week, and I look forward to every single session! Having the opportunity to be coached directly by Brooke has been the thrill of a lifetime. Learning how to manage my mind has been a game-changer in both my personal life and my business. As a coach myself, I also learn so much from watching her coach others. Her ability to challenge my thinking, offer new perspectives, and help me see what's possible is invaluable. Every week, I walk away with something I can apply to my own life, my business, or my clients. I'm so grateful to be part of it!

I’ve been meeting with a colleague to help him, coach him, but it’s not been successful and I’ve been frustrated. He’s been late, he hasn’t shown up, he’s tried to coach me. And it’s all because I jump in the pool. I’m in HR, he’s in the business I support and I wanted to connect and build trust, so we chatted way too much and he’s dodged every question with not answering or saying oh that won’t work. So I went to Brooke AI and was like what would you do. And do you know what it did? It totally coached me to manage my mind adn said I should have shown up as the coach and not tried to be liked and trusted first. WOW! I’ve run into this when I coach at my work before and now I know why. In my private coaching I’m fine i don’t feel the need to build the rapport but at work I do. I won’t anymore thanks to Brooke AI. It was so very good!!!

And the new training in the vault - Business with Brooke - I can’t get enough of it. Absolutely excellent!

I always wanted to buy your entrepreneurial course but haven’t been at a place where I could by it so I feel Business with Brooke being similar.

Thank you for giving so much value to us!!

One of the most profound experiences I've had since working with The Life Coach School was on a day that I was driving home from work and feeling really frustrated about something that was going on. In that moment, I was able to realize that the only reason I was feeling that way was because of my thinking about the situation. Just that recognition allowed me to get some space from the situation, and I was able to process through my feeling without needing to change it or make it go away in the moment. It was almost like an out-of-body experience that allowed me to really understand what was going on for me and then decide exactly how I wanted to think about and respond to the situation from a place of empowerment. The ability to not simply react to everything I feel or believe everything I think has been life-changing. That, along with being in a space with Brooke and being exposed to different and bigger ways of thinking about things, is so valuable!

I absolutely love Brooke AI. It has been a game changer. You know I love learning in this makes learning way easier. I can put all my business questions in there and she tells me exactly what my next steps should be. She’s also been helping me with writing copy. Thanks so much for putting this together. I definitely wanna go through all of the vault with the business courses, but this is a kickstart.

I was so hesitant to sign up for certification. I signed up because I loved Brooke’s work, and the way she described the model really resonated with me. I signed up for certification to use that level of understanding on myself and as a leader in a large corporation. Certification was the best damn leadership course I could have even taken. It was on a whole different level than other classical leadership trainings offered by corporations or leadership training companies. It taught me how to ask great questions in meetings; the kind of questions that badass leaders would ask. It taught me how not to overreact or get triggered in meetings or by some announcement. As a leader, I'm fully aware that everyone is walking around with their brain full of sentences that cause feelings and drive their actions. Their actions really don't have to do with me. I am not responsible for their feelings. I get to choose to show up as who I want to be and stop disappointing myself. Certification is tough and a lot of work. You have to move from passively consuming information to actually applying it in your own brain, and that is the magic. If you want to change your life, you have to apply the model, not just understand it. Worth every penny!

Testimonial on Brooke AI.

Ok so far. Good for asking coaching questions. I have had to steer it a bunch when it comes to helping me sort our business questions vs. thought-related questions.

Years after getting certified, I still reach for Brooke AI. The vault is deep, and my memory isn’t perfect. When I need the exact framing for a tool or a refresher on how Brooke teaches a concept, I ask and get it fast. It’s like having twenty years of coaching wisdom on tap.

I've been a certified Life Coach School coach for six years, helping moms of neurodivergent children. I love the Model and helping other moms experience those life-changing “aha" moments.

But when it comes to my own life? That's a different story! Sometimes I can recognize my thoughts and see exactlywhat's keeping me stuck, but still can't seem to get any traction to change!

The other day, I caught myself replaying everything I wished I'd done differently raising my four children. All those "what ifs" and "if only I had..."

So I took my thoughts to Brooke AI, and KABOOM! It was like someone turned on the lights! It helped me see what I was missing, even though I know the Model so well.

What an aha moment! I didn't have to fight the regret anymore. Once I saw what was really going on, it started to lose its grip on me.

Brooke AI is like having your own personal coach on speed dial, anytime, anywhere!

Even as an experienced coach, I still need help seeing my own blind spots. Now I have that support right in my pocket!

I honestly think everyone could benefit from having Brooke AI in their life!

Thank you, Brooke, for creating such an incredible tool!

I have wanted to express my gratitude for a long time, because your work has truly changed the course of my life.

I discovered you in 2013, shortly after my husband died, and I have been forever changed. Learning thought work and putting your strategies into practice transformed not only my own life but also the lives of my students. I began teaching them the Model, and I saw firsthand how these tools could change the way people think, feel, and experience their lives.

Then, at the start of the pandemic, I went all in. I became a certified coach and created an entirely new career for myself, intentionally building something meaningful for the second half of my life. When I retired from teaching last January, I was able to step into this new chapter with a whole other career already waiting for me. Becoming a coach was the best decision I have ever made.

And the transformation hasn't stopped there.

You have also completely changed my relationship with myself and with money. In a couple of coaching calls, you called me out on the need to let go of an employee mentality and step into a CEO mentality. Honestly, I wasn't entirely sure what you meant at the time, but I was determined to figure it out. I'm still in the process of learning and embodying that shift, and it has been the most amazing ride.

That is one of the things I appreciate most about your work: it keeps giving. The tools, the models, the coaching, and the willingness to challenge me have continued to open up possibilities I couldn't have imagined for myself.

Your work has helped me rebuild my life after devastating loss, create a new professional identity, serve others in a completely different way, and continue becoming the woman I want to be. I genuinely cannot imagine what my life would look like today if I hadn't found you in 2013.

I will forever be a super fan. I will keep following you, learning from you, and putting into practice everything you suggest, because I know firsthand the impact it can have.

I couldn't be more grateful for you, your work, and The Life Coach School. Thank you for helping me create a life that is so much bigger than the one I knew how to imagine for myself.

Certification has changed my life.

The model allowed me not to let myself be mistreated anymore, diminished by my thoughts. I no longer limit myself. I have developed a powerful relationship of trust with myself, I am by my side no matter what, I no longer sabotage myself. I have much more peaceful relationships with others, I let them be what they are, thinking what they think, it's so relaxing... I never try to "control" or convince again, what a comfort!

Merci!

My experience with life coach certification through The Life Coach School has been nothing short of amazing. What began as an opportunity to learn a new skill and build a business has turned into so much more. The tools, principles, and understanding I gained through this program have become a foundation for how I live my life, navigate challenges, make decisions, and show up for myself and others every single day.

Through this certification, I was able to start my own coaching business from the ground up. Although my coaching business is not active at this time, the impact of what I learned has never stopped. I continue to use the life coaching groundwork in my everyday life, and it has become an integral part of who I am and how I approach the world.

One of the most meaningful impacts of this work has been on my marriage. The tools and concepts I learned helped me better understand my thoughts, emotions, communication, and responses. This work helped save my marriage and gave me a different perspective on how to navigate challenges, take ownership of my own experiences, and build a stronger relationship. This alone has made this certification invaluable to me.

Life coaching has also helped me navigate some significant life transitions. I was able to make the decision to move to another state, pack up my life, and complete the entire transition within a three-month time frame. While a move of that magnitude can feel overwhelming, the tools I learned helped me manage my thoughts, work through uncertainty, stay focused, and take the necessary actions to create the outcome I wanted.

In addition, this work has helped me declutter my life, both mentally and physically. I have learned to recognize thought patterns that no longer serve me, let go of unnecessary mental weight, and make more intentional decisions about what I want to keep in my life and what I am ready to release. This process has brought greater clarity, peace, and purpose to my everyday living over and over again.

Another important transition has been becoming an empty nester. As my life has changed, the tools I gained through The Life Coach School have helped me navigate this new chapter with greater awareness and intention. I used to just react to change, now I have learned to be more thoughtful about how I want and choose to experience it and who I want to become in the process.

The benefits have extended well beyond my personal life and into my primary career. Understanding how the brain works, how thoughts influence emotions and actions, and how people interpret and respond to circumstances has helped me become a better leader and manager. I have a much bigger understanding of human behavior, which allows me to approach people with more awareness, compassion, and effectiveness. These skills are invaluable, and go with me where ever I am, and have strengthened my ability to manage people and navigate workplace challenges.

Perhaps the greatest gift of this certification is that it has taught me that I have more agency in my life than I once realized. While I know I cannot control every circumstance or what other people think, feel, or do, but I can learn to manage my own thinking, choose how I respond, and take intentional action toward the life I want to create. And for this gift from you, I will be forever thankful.

Today, I am not simply going through the motions of life. I am actively creating and living the life I choose to live. I am more aware of my thoughts, more intentional with my decisions, and better equipped to navigate the inevitable changes and challenges that come my way. The principles I learned are not something I use only when I am coaching someone else; they are tools I use to coach myself through life.

I am incredibly grateful for the education and personal growth I received through The Life Coach School. The value of this certification cannot be measured solely by currently not running a coaching business. Its true value is reflected in my marriage, my career, my ability to navigate major life transitions, my personal growth, and the way I continue to show up for myself and others.

This certification has given me tools that I will carry with me for the rest of my life until the day I die! For me, The Life Coach School provided far more than a certification. It provided a foundation for living a more conscious, purposeful, and empowered life. I would wholeheartedly recommend this experience to anyone who wants to grow personally, professionally, and in their ability to create meaningful change.

I will always be thankful of the opportunity I took getting my Life Coach Certification through The Life Coach School.

The work I learned through The Life Coach School completely changed the way I sell, make money and manage myself around rejection.

When I first started applying the Model seriously to my work, I was earning around $30,000 a year. I set a goal to earn $100,000, and every day I worked, I did a thought download, ran an unintentional Model, and then created an intentional Model for the result I wanted.

Sales required me to hear no constantly. I had to learn how not to make rejection mean something about me, my value or my ability to make money. I learned how to manage my mind instead of needing circumstances or other people to make me feel confident.

My goal was to earn $100,000 in a year.

I earned it in six months.

I finished that year at approximately $220,000.

That was the moment I thought: okay, this shit works.

The Model taught me that I could experience rejection without collapsing, take responsibility for my emotional life, and keep creating the actions required to get the result I wanted. I learned emotional adulthood, stopped giving other people so much authority over how I felt, and became much more willing to sell, hear no and keep going.

The financial result was significant, but the bigger change was who I became in the process. I trust myself more. I recover faster. I am far less afraid of rejection. And I know how to coach myself when my brain tells me something is impossible.

That has changed my life, and it continues to shape how I approach sales and business today.

My life consists of two parts: before and after I started listening to the Weekly. Before: I wanted to change my life but couldn’t; I tried and tried, but nothing worked - I hadn’t moved forward even a millimeter. Then one day I realized I needed help, so I searched for a help. And I found the Weekly. Thanks to it, I gained the tools to change my life. I admit it wasn’t easy—and it still isn’t—but I believe in myself and in my potential. Brooke showed me that limits exist only in my head, and that it’s entirely up to me what kind of life I’ll have and what goals I’ll set for myself. Thanks to her, I started believing in myself and freeing myself from thoughts that only held me back. And now I have my impossible goal, and I want to achieve it—because it’s “just” math, and the sky’s the limit for me! Thank you for that, Brooke.

I thought your new "Accelerated" training was super intuitive and you really boiled it down to the nuts and bolts. I watched all of the videos and I don't recall seeing where you talked about the "Manuals" we have for others. Maybe it was in there and I rushed past it too fast. If that is the case, no worries. For me, when I went through TLCS Coach Certification, it was one of the many tools that really resonated with me.

Thank you for all you are doing in this industry.

I want to support you in any way that I can. I'm finding it challenging to tell people that I can help them, I just want to tell them they should go to you and get certified in the Tools Certification program. I'll keep trying though to make it as an entrepreneur/Life coach. I think I am on the right path.

Lin Eleoff helped me to write a book and suggested I either differentiate or quit. I'm not gonna quit. I was made to coach people. 🥰

I think of my life in two parts: Before the Model, and After the Model. I can honestly say that the model has allowed me to create a life where I often think: There's no way one person is allowed to have this much fun in life! (Don't worry, that thought makes me feel giddy and excited!). I live on my own in a beautiful Midwest city center (like literally Main Street downtown...I did that!); I have confidently chosen the childfree life I've always known I've wanted--despite societal norms--I run my own business and make more money than anyone ever thinks is possible as a solo therapist; my relationships are thriving and I feel so much love towards the people I have connections with; I am KILLING my fitness goals; I've left really unhealthy relationships behind with compassion and love; and at 37 I feel like my life is just getting started. There are times when going after my dreams is so freaking hard and scary, but I know I am capable of being present with it all, and I have the model, the Life Coach School, and Certification to thank!!

Since certifying, I've taught the model to hundreds of clients via my clinical therapy and coaching business, and love that I get paid to watch all the women I work with become the most fucking badass versions of themselves by taking accountability for their results and recognizing their agency in literally any situation.

I ran a successful coaching business for 20 years before building an online program, but I struggled for 5 more years to piece together an irresistible ad-freebie-mini-session-coaching-program. With BrookeAI it took me 3 weeks to put together the curriculum, the funnel AND the compelling copy…and get this: IT WAS EASY AND WILDLY ENJOYABLE!!! It’s like having the most powerful business lunch with Brooke herself, anytime I want to! And now BrookeAI and I will be business-lunching LOTS more for many years to come. Thanks real-life Brooke!!

I did certification with The Life Coach School starting in Fall 2020 and it was amazing. I learned to use Brooke's tools in depth which changed my life and the life of many others that I have coached over the years. I loved being part of a group of 10 wonderful women and going through the process together. We met up to coach each other regularly and many of us kept in touch for years afterwards. What was also amazing about LCS certification was the support in learning how to be an entrepreneur and learn skills like marketing and building a business.

Thank you for creating Brooke AI. It is fabulous. I’ve used it in both the written and spoken forms and my preference is the latter by far. You sound and coach just like you did on the Scholars calls. It’s so meaningful, so relevant, so helpful and so easy to use. 10/10.

The tools Brooke has developed helped me first, then enabled me, as a Certified Coach, to help others. There's nothing more rewarding than being able to guide others on their life journeys.

My experience so far with Accelerated has been good. The videos are great, the Curriculum is comprehensive and easy to follow, and the pdf's are helpful.

The only thing I keep thinking is, " I wish there was more videos". Having the same thing taught in a couple of different ways, or even by different people, is so useful! And it helps break up reading the curriculum and allows me to "apply" what I'm reading.

I began listening to Brooke's podcast 5 year's ago during my walks and this year I joined the weekly. Understanding the concepts through the podcast was very useful but being part of the program has been transformational - my son asked me a couple weeks ago why I was so much happier, how cool is that! I have changed in many beautiful ways but the most important is how confident I am of my worth and the love I have for myself. I have more inner peace and at the same time I am pumped and energized about where I can go next. I will use these tools forever and I am so glad I found Brooke and will continue to grow through The Life Coach School.

I am new to Brooke Hicks and after the encouragement of my friend who went through her coaching program, I joined The Weekly. I had an initial goal of writing an on-line course (which I had no idea how to do) by the end of the year. My friend reminded me this was not an impossible goal so I hit the gas and finished in 5 months.

This has been a wonderful experience with Brooke!

I’m a certified Life Coach and I love love love this program. It really turned my life around, understanding what my brain was doing. It is giving me a much calmer approach to life and I love sharing it with other people.

Bolder & Bigger with Brooke!

After earning my ACC from ICF in December 2025, I wanted to keep growing. Joining Brooke's The Weekly became an unexpected highlight of my continued development.

I love Brooke’s no-bullshit, kick-ass approach. She challenges your thinking, asks powerful questions, and makes no apologies for pursuing BIG goals — the kind that stretch you beyond what feels comfortable. Her teaching, candid answers, and live coaching give me something new to learn and reflect on every week.

As a coach and as someone creating his own next chapter, I look forward to these sessions. Brooke reminds me to think bigger, question my assumptions, and go after what I want. I joined because I wanted to keep learning. I keep showing up because she gives me so much worth learning!!

Thanks, Brooke!

Joining The Weekly this year quietly shifted a lot for me—in my work, my relationships, and how I think about money. I came in with an impossible-sounding goal: grow an Instagram following for something I actually believed in and build real revenue around it. What came back was bigger than that—a devotional account at 56K followers, an ebook nearly ready to launch, a dream home with my partners in rural Wyoming, and the deepest integration of my spiritual and financial life I've ever had. Brooke's consistency, wisdom, and inspiration are the real deal. More than worth the investment in yourself—highly recommend!

Hi, here is my honest review of Brook AI.

I've only used it for a short time, so these are just my initial thoughts.

I think the tool has great potential, and after bedding down and being trained by real users asking real questions it will be really powerful.

I have noticed a few points, that I'll mention as well.

It stopped working on two occasions, where I entered a question several times but it seemed to lock up.

The working window which houses the questions and answers only shows about 15 lines of text at a time. I wonder if it is possible to make it a bit deeper please.

It's great that it shows sources for the answers, it would be great if you could click on the links to get to the actual resources too. That way you could get a wider view of the context of the text quoted.

It does feel like a limitation that it doesnt save conversations. I wonder if there are plans to enable this in the future please.

I hope these comments are useful.

Before I found Brooke and her work I didn't even know that I was thinking thoughts. I looked around my life and didn't know how I'd got there. Learning how to use the model, firstly on myself, and now for my clients has changed every single aspect of my life. I've used the trainings in the Vault to reset my relationship with money, explore what's possible for myself personally and in my business and create value to an extraordinary degree. I've lost 56 pounds and kept it off whilst loving my body and exercising. I stopped drinking and totally transformed my relationship with alcohol.

I certified with Tools Certification in October 2025, and with the full Certification in October 2026. The growth within that year has been incredible - I feel more love, more connection and more peace within my core relationships with my husband, kids and parents. I've also made more money and it has felt simpler than ever before. What you get in the Vault and through Certification will alter how you interact with yourself, with others and the world. I know it's changed everything for me and the people I help.

Thank you for your contribution, it's life-altering!