Oh, hey there. Welcome to The Weekly, Part 3. Okay, so this is a 3-part series, and this is the third part. I really recommend that you listen to Part 1 and Part 2 before you jump in here with me to Part 3. In Part 1, I explained what The Weekly is. I explained why I created it, I explained how to utilize it, and how to join it, what it costs, all of that.
In Part 2, I introduced you to the main concept that drives me as a coach and drives the work that I do and that will drive the work that I do with you in The Weekly. We covered unnecessary suffering, the motivational triad, the model, which are the most critical concepts in coaching that you'll be exposed to and need to learn and apply over and over and over and over again.
And in this session, I'm going to introduce you to some of my other philosophies, my other tools, my other ideas that all were built on the idea of the model. So I created the model very early on in my career. And that's the tool that we use over and over and over again and that we practice. That's the tool that circumstances are neutral, your thoughts create your feelings, your feelings create your actions, your actions create your results.
And how all of those work together and how we draw out a model and how we do thought downloads, all of that is the basis of the work. And that's what requires the most repetition to ingrain and apply effortlessly. And once I started using the model with clients, other truths began to reveal themselves—other ideas, other concepts that I was able to turn into tools that we can apply and teach to our clients as well without them having to master the model yet.
And so that is the beauty and elegance of this work. And I want to say my intention with The Weekly is to help reduce the unnecessary suffering in my clients' lives. And the best way and the fastest way and the most masterful way to do that is to learn about the model. Watch it be applied and then apply it to yourself.
And watching it being applied means ingraining it over and over again, like I said. So, I want to talk about this idea of ingraining things because I think it's one of the biggest differentiators between me and a lot of other people who don't achieve their dreams at the rate that I do. And it's this ingraining repetition that's the crux of the difference. And I will say that if you compare me to someone my same age that grew up in the same era that I did and had the same similar dreams and maybe didn't achieve them, it's probably because they listened to music.
You're like, what? And here's what I truly believe. I believe the differentiator with me and my extraordinary success is that when other people were listening to music, I was listening to coaching. I was listening to ideas. I was listening to success books. I was listening to autobiographies. And I was doing this the way that most people memorize lyrics to songs; I was memorizing self-help books and applications. And I'm going to say for 35 years of my life.
And I want to offer that I think that is such a subtle but such a powerful difference. I did a podcast one time and it's called, What You Do When You're Bored, or boredom. And I think the biggest differentiator in people who are successful and people who aren't is what you do when you're bored. And when I'm bored, I learn. When I'm bored, I ingrain. When I'm bored, I study concepts that will help me make my life better.
And I've been doing this for 35 years of my life, and it's not too late for anyone else to start doing that right now. Other people know the lyrics to all the songs that I don't know, but I know the concepts and the ideas of the entire self-help industry, the business industry, and the marketing industry, because that's what I listen to.
And I want to create an environment that will make it easy for you to do this too. So you're being ingrained in the most efficient way possible. And the most efficient way that I can offer that to you is with live application once a week. Listening either live or to the recording and committing to doing that at least once a week for an hour.
The way that I want to offer this to you is with the idea of 52. There are 52 weeks in the year. And I want you to find a way to measure 52 hours of your life that you dedicate to ingraining this type of material. Okay, the easiest way to do it is to sign up for this course called The Weekly at any point during the year and to listen to all 52 recordings. Or you can listen to all 52 sessions live.
And the way that I would do that, the way that I would measure that, is I would print out a checklist, which basically is a piece of paper that has 52 boxes on it. Or you could just do a list, number 1 through 52. You could just list the numbers, whatever. And you check the first one off after you've listened to the first call. And you check the second one off after you listen to the second call. And at the end of the year, you will have checked every box or every number on that page.
And I promise you, if you give yourself 52 hours of programming once a week. Now, you don't want to do all 52 slammed into one. It's better to do it in between your life, in my opinion, right? So you have a week in between to do it, because all the negativity is going to come up and then you're going to have another call. Then all the negativity will come up and then you have another call.
But if you do 52 hours of programming—new materials, new ideas, new positivity, new thoughts, new belief systems—into your brain in one year, you will change your life. It's simple, it's affordable monetarily, but it's going to cost you at least an hour a week. That's the biggest commitment.
The way that I did this back in the day, it's what I did with many of my teachers, right. So, maybe the example... Two examples in the 80s. I listened to Tony Robbins and I listened to Marianne Williamson. And there's two things that they did that were game-changers for me.
First of all, they both had audiobooks, so that's step one, right? We got to learn the material. And so I listened to the audiobooks and I learned their concepts and I learned their ideas. I understood it intellectually. They taught it to me through their audiobooks. But what they both did as well that made the biggest difference is that I was able to listen to them in their seminars. They recorded their seminars and sold them and I bought them and I listened to them.
They recorded themselves working with people and I listened to hours and hours and hours of them coaching and mentoring and advising. And when you listen to hours and hours of the application of the material that they're giving and that they're teaching, you learn it in a way that ingrains it in your brain. And then the third thing that I did is I just applied all of it. I did all the exercises they recommended, I did all the homework that they said. And went out there and lived my life with these new tools, with these new ideas.
Now, as the decades went by, I started doing the exact same thing with Byron Katie's work. Those of you who are familiar with Byron Katie, she has many audiobooks, but she also records her seminar. She also records herself teaching to the people. Now remember, Byron Katie is the one that taught me that my thoughts create my feelings. So it was very important for me to ingrain that concept and I was able to do that by listening to her coach over and over and over and over and over again. I mean, I might have still listened to 2,000 hours of her.
And then Abraham Hicks, same thing. I listened and listened and listened and listened to Esther Hicks coaching, coaching, coaching, coaching, coaching. I applied it. I did the same thing with Jack Canfield. Listen and applied, listen and applied, listen and applied. And I didn't even realize what I was doing at the time. I didn't even realize because you think about listening to other people being coached on a topic that maybe I didn't have any relation to.
I listened to men being coached on being gay. I listened to women being coached on getting old or being broke or things that I didn't have the experience with. PTSD, wars, trauma, all of that. It seemed that those things wouldn't apply to me, but it changed my life because I was able to see the tools applied in a way that made me an expert at applying them to myself.
And I got to the point where I had my own board of directors. And this is a really important concept because I never once was coached live by any of these people. I take that back. I was coached live by Tony Robbins when I went to Fiji. Tony Robbins had an event in Fiji and I got coached live by him, but otherwise, I wasn't coached live by any of these people.
And so, I read this book by Napoleon Hill, and it's called Think and Grow Rich is the name of the book, highly recommend. And he offers many cool tools in there. And one of the tools that he offers is that you create a mental board of directors. And I created a board of directors with all these mentors who had taught me so much through their books and through their coaching.
And because I had listened to them coach so many times and because their ideas were so ingrained within my brain, I knew what they would say if I asked them a question. Right? We didn't even have AI then. But I knew what they would say. Oh, Marianne would tell me this, and Jack Canfield would tell me this, and Tony would explain it like this. I already knew.
And I could sit down, it's actually a really cool exercise, and present an idea to my board of directors. And I could get their opinions about that idea. I could get their suggestions about that idea because I knew what they would say. It was the most magical thing that I did with my own brain, right? Being able to access their wisdom, their intellect through my own exposure to them.
And now, I've taken all of that ingrained information and it's now running in the background of my mind. All that positivity, all those tools, all those concepts laid the foundation for me to create my own material and to be able to teach it to you. It's a stack. And that's what I call it. I call it a stack. It's a layer on top of a layer on top of a layer. So what Tony taught me and I applied to my life and interpreted and then recreated in a different way for you to interpret for your life, and it becomes the pattern that is extended.
And so my brain is filled with ingrained knowledge that has been repeated from people I wanted to learn from. And this is what I'm suggesting for you. That just one hour of your week, instead of listening to music, instead of scrolling on the internet, you listen to coaching and you listen to the tools of life coaching being applied.
You feed your brain these ideas, these concepts, these tools, this application, and you let it repeat and you see it in different ways. One of my most successful students, her name is Corinne, she came to me and wasn't making any money and she was struggling a lot with old pattern thinking. And one of the things that she did as a student is she showed up and she dove in.
And she listened to every single thing that I recorded, every single thing that I taught. She immersed herself over and over and over again. She listened to many other teachers. She listened to all of these concepts. And here we are 10 years later, she's achieved her own incredible milestones in her life, huge successful business, very successful life, applying these tools, becoming a coach, teaching her own tools to other people. One of the things that she still does consistently is listen to coaching.
I think she's listened to every single thing I've ever recorded. She's listened to other coaches' recording. She's listened to mentors and she could teach it. She does teach it. She knows it all. But she also understands the power of ingraining these materials into your brain over and over and over again. And so when I told her about The Weekly, I told her I was going to create this program. I told her I was going to release it in 2026. She said, 'I'm signing up for it immediately.'
Now, here's someone who doesn't, quote unquote, need it, right? She's already got so much of it already programmed and ingrained and yet she understands that value. And so I want to offer to everyone who's listening who has said, 'Oh, I've already listened to Brooke's podcast. I already know her concepts.' It's really not about that. It's the constant reset that you're going to do every single week.
With these concepts, you won't just understand it. You won't just be able to sing all the lyrics to your favorite songs. You'll also be able to anticipate thoughts, feelings, actions in your own life. You'll be on to yourself. You'll be able to eavesdrop on your own brain from a perspective that you may not have now. And so I just want to, for the rest of this podcast, let you know that I have created this sheet with the 52 checkboxes.
Fifty-two hours of coaching. This past year, I did not have that for myself and listen, I felt a huge difference. So print out that thing for yourself. Don't make it more complicated than that. Just check off every box so you can get this ingrained and you'll be very proud of yourself for your 52. Your 52 sessions that you listened to.
And then the other thing you're going to want to do is look at this tool list that I'm going to email you when you sign up. And this is a list of all of the tools, ideas, concepts that I've created. I sat down and I made a list of all my tools, all my ideas, all my concepts.
These tools were designed over the past 20 years. And I designed them to reduce any unnecessary suffering. And the more you understand each one of these tools and the more you apply each one of these tools, the less unnecessary suffering you're going to experience in your life. This is my opinion based on my own life and the life of thousands, literally thousands of my students.
Now, some of these tools will be more effective in your life than others. But what I want to challenge you to do is to expose yourself to all of them and to try them and apply them at least once. And you can do that through The Weekly. And you'll be able to see that maybe a tool that didn't resonate with you, when you see me apply it to somebody else, you'll see how powerful it is. And maybe you'll look at that list and there'll be a tool on there you don't recognize and you can raise your hand and ask me about it.
You'll be able to go through the podcast, right? You'll be able to go through that book bundle if you buy it and you'll be able to look up any of the tools that maybe you don't understand. And by the time you're done and you have those 52 checkboxes checked and you'll have all of those tools understood and ingrained, I mean, you will be intrigued by the ideas that I teach, the tools that I've created. You'll be able to test them out in your own life, even if it's just for 10 minutes, even if it's just for a week. This type of advice that I've given to people where they've said, 'Hey, I don't think this applies to me.' And I'll say, 'You don't have to believe me. Just try it out.'
I know it seems silly, I know it seems weird, I know it seems different, just try it out. See if you like it. If you do, keep it. If you don't, chuck it away. If you don't believe in it, get rid of it. But you might have aha moments. And I do think there are grades to aha moments.
And you may not have had them in the very beginning. And here's what I mean by that. You may have been introduced to a concept and had a huge epiphany and that's all you need. An example of that for me was when Byron Katie said thoughts create feelings. I had a mindgasm. I didn't even know what was happening. I was like, this is insane, changed my life immediately on the spot.
But most of the time it doesn't happen like that. Most of the time you're introduced to a concept, you learn it, you consider it, maybe you're like, huh, I don't know about this. But then you hear it applied to other people. Maybe you hear testimonials about other people using it, how it changed their life. And then maybe you get a little bit more curious, you're a little more interested, you're a little bit more motivated to try it, and your aha moment may come when you apply it.
It may come when you see the result from it, when you see the effect of it. And so many of us, we have a thought, 'Oh, that won't work. That doesn't apply to me. Oh, that's silly, that's dumb.' And we block ourselves from our own experience, from our own life. And so that's what I encourage you to do, not just with my work, but with anybody's work, expose yourself and apply yourself before you make any kind of a judgment about it.
I teach a concept and a tool in my work and it's based on the concept of 'I don't know.' And a lot of times people think that saying 'I don't know' is a very humble way to approach the world. And in that context, it is, right? If you spend your time with other people and you're curious and you're open and you're running from an 'I don't know' place that wants to know, that's very different.
But what I'm talking about is where most of my clients block themselves is with 'I don't know' and 'maybe.' These are dream stealers. And I've been teaching this concept for years, that 'I don't know' and 'maybe' are right in the middle of yes and no. There's yes, there's 'I don't know,' and then there's no. And 'I don't know' is right in the middle. And 'maybe' is right in the middle.
And that middle ground is the middle ground of misery. It doesn't get you anywhere. And that's where most people live their life. 'Maybe I could have done that. Maybe that would have worked. Maybe I'm capable. Maybe I'm smart enough.' You'll never know because there's no decision made, right? 'I don't know' blocks your own wisdom. And 'maybe' blocks your own action.
These are two of the main themes that will recur over and over and over again in your life. And they recur in life every time we go to the next version of ourselves, right? I'm all of a sudden indulging and I don't know and I'm maybe and instead of making deliberate decisions about what I think to feel and do, so I'll just say maybe and I don't know. And whenever I catch myself there, I have to remember this tool.
And so I want to offer this right now because I feel like many of you are in the space of 'I don't know, maybe.' Maybe I should do this. And whenever I'm selling anything, I always say to someone who's considering signing up for something, don't accept an 'I don't know' or a 'maybe.' Pick a yes or a no.
Both are equally valid answers. And you just really want to like your reason. So if the question for you is, 'Should I sign up for The Weekly, for example? Should I sign up for life coaching? Should I be part of this program?' If your brain is coming back with either 'I don't know' or 'maybe,' I want you to explore the no.
Explore it because the reason you're in 'maybe' is because you're not a yes. Right? But you're also not a no. So you're just waggling around in there. So in order to get out of the miserable, miserable maybe, we have to explore the no. What is the reason why you wouldn't sign up for this? And do you like that reason? Is it a good reason? Is it a reason you want to live your life by? And if the answer is yes for that no, then hold on to that no and move on with your life.
Get rid of 'maybe,' get rid of 'I don't know' and just say no. But also, explore the yes. Why would you sign up for it? Why would you sign up for The Weekly if you were all in? And do you like that reason? And is that a reason that you want to live your life by? And that will help you pick one or the other.
And I recommend that you give yourself a time limit. By the end of the day, for you, it's either a yes or it's a no. No more miserable maybes in your life. And this is for all of you for any decision that you're making in your life, not just The Weekly, but any decision that you're making in your life, you want to be a yes or a no. You want to be definitive. You want to be decisive. Pick one.
And one of the things that you have to learn, and this is another concept that I teach, is that there is no wrong answer. If you pick a yes, if you pick a no, you have the ability to make that the right answer for you. And the last thing I'll leave you with is the concept of the worst-case scenario.
And we spend a lot of time, I think, exploring the worst-case scenario when we're making decisions, right? We're choosing whether or not to spend our money, to spend our time, to spend our energy on something. Maybe it's a person, maybe it's a trip, maybe it's a course, maybe it's something like The Weekly. And our brain's like, 'Well, I've got this motivational triad, so I'm trying to give you the worst-case scenario.'
This is your very primitive brain telling you what the worst-case scenario is. And the primitive brain will always lead you to something terribly negative, right? Because it wants to avoid danger. And so, it wants to avoid anything negative, so it'll say, 'Oh, if you do this, horrible thing could happen.' And that will sway your decision. But if you also give airtime to the prefrontal cortex, which is not the survival brain but the highest part of your brain that can think about the future, this is a much more sophisticated way of thinking about life.
When your prefrontal cortex will do this, it will explore the worst-case scenario if you don't do it. The missed opportunity if you don't do it. That's also a worst-case scenario. So for example, if you're thinking about your marriage maybe and you're deciding whether or not to get married. The worst-case scenario that your primitive brain will give you is that it won't work out and you'll end up getting a divorce, for example.
But really, that isn't the worst-case scenario. The worst-case scenario might be that you could have gotten married and you could have had a beautiful life and a beautiful marriage and beautiful children with this person, but you said no to it. So the worst-case scenario may be saying maybe to it and never deciding to do it.
And to me, this is the worst-case scenario because you'll never know. You'll never know what could have been because you're stuck in the miserable maybe. And I really want to encourage you not to do that to yourself. Explore the worst-case scenario from your primitive brain and also explore the worst-case scenario from your prefrontal cortex.
What if it all works out? What if it would all be amazing and you miss it? Is another way of thinking about it. It's another way of thinking about the worst-case scenario. And I never want that for you. I never want anyone in my life that I've been exposed to think about what could have been, if they were just more courageous, if they just would have made a decision, if they were just more focused, more educated about how their brain works.
So I'm going to leave you and The Weekly podcast series on that note today. And I want to invite you. I want to invite you to join The Weekly. I want to invite you to work with me all throughout 2026. Come on all my travels with me. Enjoy one hour per week with me. I'm going to tell you so much new stuff, so many things that have been going on with me, what I've been learning, what I've been applying to my life.
I'm going to share my wonderful new husband that I will have, my fiance right now, and we're going to get married and we're going to be traveling and so I'm just really excited to expose you all to that side of me as well and to coach you through whatever is going on with you. So we're going to start in January. It's every Wednesday. As soon as you sign up, you'll get the link to Zoom, you'll get the link to the private podcast and you'll get the option of buying the book bundle.
I cannot wait to get started. I cannot wait to coach you. I can't wait to see you in 2026. Let's let this be the year when we make that little change. Or for some of you, maybe you're going to make a big, bold, impossible change. I can't wait. All right, my friends. I'll see you inside. Bye.
