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Money Beliefs

money & business

Examine the stories that shape how you earn, receive, spend, and hold on to money.

You may think your relationship with money is simply a description of how much you have. But notice the sentences that come with it.

Money is hard to earn. Wanting more is greedy. I can't receive payment for that. If I have money, I should spend it.

Those thoughts can influence the decisions you make. Examining them gives you a way to approach earning, receiving, spending, and having money more deliberately.

Write down your current money beliefs

Start with what you actually think, rather than what you believe you should think.

What did you learn about people who have money? What do you think creates income? What feels acceptable to want? How do you feel when someone pays you?

Notice whether a sentence feels like a fact because you have repeated it for years. You can question a familiar belief without immediately replacing it with an opposite you don't believe.

Ask how that thought affects your behavior. Does it encourage useful action, or keep you from considering an option?

Consider value alongside time and effort

In this episode, I ask you to think about earning through creating value, rather than only through the hours you work.

What problem do you help solve? What result matters to the person or organization you serve? How could your work become more useful to them?

For an employee, that might mean understanding what the team needs most and improving a process. For a business owner, it might mean clarifying the problem a customer wants help with and delivering a useful service.

The practical question is what you can contribute. More hours are not the only way to think about improving the work you offer.

Connect thinking to action

The Self-Coaching Model teaches that thoughts create feelings, which drive actions and results. This isn't an instruction to think about money and wait for it to appear.

Notice how a thought influences what you do. “No one will pay for this” might create discouragement, and you never make an offer. “I can learn what people find valuable” might create curiosity, and you start asking useful questions.

The actions matter. Thinking is useful when it helps you engage with the work of learning, offering, delivering, and improving.

Trace one money belief through your own feelings and decisions. What pattern does it create?

Explore your willingness to receive

You can work hard to provide value and still feel uncomfortable receiving payment.

Perhaps you think charging makes you selfish. Perhaps you worry that someone will judge you for wanting to earn more.

Write down that belief and ask whether you want it guiding your choices. What would it mean to offer something useful and receive agreed payment for it?

You can be generous and take your earning seriously. Consider how you want those values to work together in your own life.

Distinguish money from what money buys

Wanting possessions and wanting to have money are related, but they aren't the same relationship.

You might feel excited about receiving money mainly because you imagine immediately spending it. Or you might value having it available and caring for it.

Ask which experience is familiar to you. What do you think when money is in your account? What do you think when you decide to spend it?

The distinction helps you see whether your attention is on acquiring things, having money, or a mixture you have chosen deliberately.

Notice spending as emotional relief

Sometimes spending is planned and useful. Sometimes it becomes a way to change an uncomfortable feeling.

Before a purchase, ask what you expect it to do for you emotionally. Are you choosing something you want, or hoping the purchase will rescue you from frustration, boredom, or disappointment?

Look at how you feel afterward as well. The immediate experience and the later result may be different.

Choose one money belief to examine this week. Write the thought, feeling, action, and result. Then consider a more useful belief you can genuinely practice. Use it to make one clear, deliberate decision rather than letting the familiar story decide for you.

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Based on The Life Coach School Podcast, originally hosted by Brooke Castillo, now Brooke Hicks.